I'd like to say I've never had an actual gooey butter cake before but I do love this flavor of coffee! The Travel Series of flavors from Madrinas are the best, in my opinion, and I gave this one a try as the final one. It tastes very much so like vanilla cake, with a light hint of butter, and a pleasant balance of coffee. I was hesitant with this one, but I will be ordering this one again!