Strawberry Shortcake to me, tastes more like a shake with zero regrets for those that are lactose intolerant. I thought it tasted similar to strawberry quik (minus that syrup intensity) with a hint of graham cracker flavoring, but my kid and hubby both said they felt it had a big graham cracker taste.
No matter how diverse my household is with our taste buds we all agree that this flavor is our favorite and highly recommend it to anyone who likes strawberry flavored drinks.
And those who are lactose intolerant - I only added this to iced water and thoroughly enjoyed it, with no discomfort. It's most definitely a re-supply/buy again flavor, and why I came back after my first purchase.