Honestly, I was a bit worried on how this would taste, especially after my first drink mix. A word of advice, take out the scooper and shake the container really well before using (every time). For my first drink, I shook the heck out of the container, but had left the scooper inside. This was my mistake since it was a new, full container (I've learned since then). The subsequent drinks mixes were so much better. As for flavor, it's a fairly strong coffee flavor with a sweet vanilla taste.