My boyfriend HATES coffee and the smell when I grind/brew it. But this blend smells very vanillay, it makes the whole kitchen smell wonderful each morning. The taste is pretty strong it holds up to adding cream and sugar well; unlike other brands/flavors I've tried. I even cut my blend like 2/3 this 1/3 a medium roast like cold brew or morning blend. highly recommend giving this a try if you like flavored coffee but don't want to use syrup or flavored creamers.
Side note for smell straight out of bag at open might be over powering or too sweet but once it oxidizes a little that calms down. Unlike other coffees this doesn't taste super fake and chemically. (that's why I normally avoid pre flavored coffees).